Privacy Policy
About James Purdey & Sons Limited and this privacy policy
James Purdey & Sons, Ltd has its registered offices at Audley House, 57-58 South Audley Street, London W1K 2ED, UK. In this Privacy Policy, we use the term Purdey (and “we”, “us” and “our”) to refer to the head office of James Purdey & Sons, Ltd at the registered address above, our affiliates and our boutiques.
Please take a moment to read the following policy that explains how we collect, use, disclose and transfer the personal information that you provide to us on our websites, mobile applications and other digital platforms (together referred to as the “Platforms”), when you visit a Purdey boutique, contact the Purdey concierge by telephone, or when you interact with us over social media platforms. It also explains how we collect information through the use of cookies and related technologies when you use our Platforms.
Where we offer our products for sale online or by phone through the Purdey Client Relations Center, you must read the applicable Conditions of Sale, which will govern the terms and conditions of any such purchases made in this way.
For the purpose of the General Data Protection Regulation in the European Union, we have appointed the following entity as our legal representative
Data Protection & Privacy Team
RLG EUROPE B.V.
Herengracht 436
1017BZ Amsterdam
The Netherlands
Updates to this privacy policy
From time to time we may update this Privacy Policy. When we do we will publish the changes on this Platform.
Information you provide us and how we use it
We collect the information from you as detailed below:
• To access certain areas of our Platform, you will need to register with us. During the registration process, you will be asked to submit personal information about yourself (including your name and address, date of birth, e-mail address and telephone number). By entering your details in the fields requested, you enable Purdey to provide you with the services you select;
• When you purchase products online or by phone, we collect information such as your purchase details and relevant payment information. In addition, we will also collect personal information from you when you correspond with us (for example, if you contact us with a query about one of our products or services), when you provide your details when you visit a Purdey boutique or contact the Purdey concierge by telephone. Please note that phone calls will on occasion be recorded for security, training and development purposes;
• If you choose to interact with Purdey via a social media platform or other third party services, we will collect the information you have provided to us through that platform;
• We also collect certain information automatically about visitors to our Platform, described in the section headed “Cookies and other information that we automatically collect”, below; and
• We will collect information about your location to the extent that we provide any location services, described in the section headed “Location services” below.
We will use the information we collect from you to:
• Manage and fulfil purchase and repair orders, facilitate delivery, and to provide after-sales services;
• Manage our accounts and records;
• Deal with your enquiries and requests;
• Send service-related communications, including announcements and administrative messages such as order confirmation;
• Identify products and services we think you might be interested in based on your information, such as your purchase history and your previous interactions with us;
• Send you marketing communications (including e-mails and social media audience matching) relating to us and other third-party partners and that we think may be of interest to you where we have a legitimate basis to do so (please see the “Your choices” section below for further information about how you can control these updates);
• Conduct market research so that we can continuously improve the services we provide to our customers;
• Undertake credit checking, prevention of fraud and other prohibited or illegal activities as part of our efforts to keep our Platform and services secure; and
• Understand how our Platform is used so that we can continuously improve our Platform and services and other offerings.
Where you have agreed to a particular use of your information, we process it on the basis of your consent. You may withdraw that consent at any time (for example, for us to send you marketing communications) by contacting us (see the section headed “Contact us” below). We also process your information where this is necessary for the performance of a contract with you or where it is necessary for our legitimate interests of operating, protecting and improving our business.
Types of cookies & other information we collect
Like most Platforms, James Purdey & Sons Limited logs IP addresses and uses cookies and similar technologies that allow us to recognise you and to customise your experience, and provide us with information about the way our Platform visitors access our Platform. You can find out more about how we use cookies and related technologies below.
What is a cookie?
Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website or mobile application. They are used to recognise your computer as you move between pages on a website, or when you return to a website or mobile application you have visited previously. Cookies are widely used in order to make platforms work, or to work more efficiently, as well as to provide information to the owners of the platform.
We use cookies to enhance the online experience of our visitors (for example, by remembering your language and/or product preferences) and to better understand how our Platform is used. Cookies may tell us, for example, whether you have visited our Platform before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.
There are two broad categories of cookies:
First party cookies, served directly by James Purdey & Sons Limited to your computer or mobile device. They are used only by James Purdey & Sons Limited to recognise your computer or mobile device when it revisits our Platform.
Third party cookies, which are served by a third party service provider on our Platform, and can be used by the service provider to recognise your computer or mobile device when it visits other platforms. Third party cookies are most commonly used for platform analytics or advertising purposes.
Cookies can remain on your computer or mobile device for different periods of time. James Purdey & Sons Limited uses both ‘session cookies’ and ‘permanent cookies’. Session cookies exist only while your browser is open and are deleted automatically once you close your browser. Permanent cookies survive after your browser is closed, and can be used to recognise your computer or mobile device when you open your browser and browse the internet again.
What cookies does James Purdey & Sons Limited use?
The Platform serves only the following types of cookies to your computer or mobile device:
Cookies necessary for essential purposes
These cookies are essential to provide you with services available through this Platform and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like transactional pages and secure login accounts, would not be possible.
Functionality Cookies
These cookies serve a variety of purposes related to the presentation, performance and functionality of this Platform. Their overall purpose, however, is to enhance visitors’ experience and enjoyment of this Platform.
For example, some of these cookies enable visitors to specify language, product or other platform preferences.
Analytics Cookies
These cookies are used to collect information about how visitors use our Platform.The information gathered does not identify any individual visitor and is aggregated. It includes the number of visitors to our Platform, the platforms that referred them to our Platform and the pages that they visited on our Platform. We use this information to help run our Platform more efficiently, to gather broad demographic information and to monitor the level of activity on our Platform.
Advertising Cookies
When you visit our Platform or click on advertisements or promotional areas on the Platform these cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help to evaluate the effectiveness of advertising and promotion.
They are usually placed by advertising networks with our permission. They remember that you have visited a platform and this information is shared with other organisations such as advertisers.
We partner with Rakuten Advertising who will drop third party cookies
Content sharing and social networking cookies
These cookies enable users to share pages and content through third party social networking and other platforms. The companies that serve these cookies may also use your information to serve targeted advertising on other platforms.
How to control or delete cookies
You have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Platform.
You can set your cookie preferences by changing your browser settings so that cookies from this Platform cannot be placed on your computer or mobile device. In order to do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” facility).
Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.eu.
IP addresses
We may collect information about your computer or mobile device, including where available your IP address, operating system, log in times and browser type. We use this information to better understand how visitors use our Platform and for internal reporting purposes. We may anonymize and share this information with advertisers, sponsors or other businesses.
Location services
Some of the services that we provide are able to use information about your location. For these services, which are typically available on mobile devices or applications, you are provided with the opportunity to provide your consent to the use of location services, which, for example, process information deriving from GPS, sensors, beacons or Wi-Fi access points in order to allow you to benefit from a more personalised service. Your device will have settings that allow you to turn off these services should you no longer wish to benefit from them.
Sharing your information
We do not share personal information about you with other people or non-affiliated companies except under the following circumstances:
• we will disclose your personal information to third-party providers for the purposes of providing online and other payment services, handling credit checks and fraud prevention, and any other services required in order for us to use your information for the purposes specified in the section entitled “Information you provide us and how we use it”;
• we will disclose your personal information to any law enforcement agency, court, regulator, government authority or other third parties where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party; and
• we will disclose your personal information to any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this Privacy Policy.
International transfers
We have implemented standard contractual clauses to ensure adequate safeguards are in place to protect your information where it is transferred to our affiliated companies and boutiques in territories outside the European Economic Area and Switzerland. Where we share your information with a third party service provider outside of the European Economic Area and Switzerland (as detailed in the section entitled “Sharing your information”), we contractually oblige the third party service provider to implement adequate safeguards to protect your information.
Protecting your information
We want you to feel confident about using our Platform, and we are committed to protecting the personal information we collect. We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs. We have appropriate technical and organisational physical, electronic, and procedural safeguards to protect the personal information that you provide to us against unauthorised or unlawful processing and against accidental loss, damage or destruction. However, where we ask you to choose a password in order to access certain parts of our Platform, you are responsible for selecting a secure password and keeping that password confidential. You should choose a password which you do not use on any other site, and you should not share it with anyone else.
Retaining your information
We keep your information for only as long as is necessary for our purposes, and in particular to protect ourselves in the event of a legal claim (for example, information relating to a contract with you will be kept for the lifetime of the contract and up to ten years after). After this period it will be deleted or in some cases anonymised. Where we sought your consent to process your personal information and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent we will delete your personal information.
If you request that we no longer send you direct marketing communications, we will keep a record of your request and contact details to ensure that your request is respected.
You have the right to ask for access to any personal information that we hold about you in our records, to correct any inaccuracies and to update any out-of-date information. In some circumstances, you have the right to request the erasure of your personal information or a restriction of its use.
You have the right to object to us processing your personal information in some cases. In particular, you can ask us to stop sending you direct marketing communications at any time (however please note that we may continue to send you service-related (i.e. non-marketing) communications, such as e-mail updates on your order status). If you wish to exercise any of these rights, please write to us at the address listed below.
You may unsubscribe from e-mail marketing communications at any time by e-mailing the address below in the section headed “Contact us” or clicking on the ‘unsubscribe’ link in any Purdey marketing e-mails.
If you have a concern about how we use your information, as a first step please contact us using the details set out below and we will do our best to resolve your concern. After investigating your concern, we will respond to you in writing within a reasonable time setting out our proposed remedial action. If you think we have processed your personal information in a manner which is unlawful or breaches your rights you also have the right to complain to a European Data Protection Authority in your place of residence or work, or the jurisdiction in which the processing took place.
California Privacy Rights
This section applies solely to the personal information collected online and offline of California consumers. This section is intended to address the relevant notice requirements of the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”), and uses certain terms that have the meaning given to them in the CCPA.
- Your information, sources and purposes: Please refer to the sections above headed “Information you provide to us and how we use it” and “Cookies and other information that we automatically collect” for a description of the personal information we may collect about you (or have collected in the preceding 12 months) and the sources of such information (such as directly from you and your device or through certain third parties). These sections also describe the purposes for which we may use or have used such information. We do not collect or process sensitive personal information for purposes of inferring characteristics about consumers. To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.
- Retaining your information: We will retain your personal information for the time period reasonably necessary to achieve the purposes described this Privacy Policy, or any other notice provided at the time of collection, taking into account applicable statutes of limitation and records retention requirements under applicable law.
- Disclosing your information: We may have disclosed your personal information to certain categories of third parties, as described in the section headed “Sharing your information” above.
- Selling your information/sharing your information for cross-context behavioral advertising: We do not sell or share your personal information in exchange for monetary compensation. As described in the sections headed “Cookies and other information that we automatically collect” and “About Advertising”, we may allow certain third parties (such as certain advertising partners) to collect your personal information via automated technologies on our Platforms in an effort to serve you content and advertisements that may be of interest to you. We also may share your personal information, such as your email address, with third parties to help support our marketing activities. This kind of sharing may be considered a sale or sharing for cross-context behavioral advertising under the CCPA. You have the right to opt out of this disclosure of your information, as described below
- Your rights: Subject to exceptions under applicable law, you may have certain choices regarding our use and disclosure of your personal information, as described below:
- Access: You have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
- Correction: You have the right to request that we correct the personal information we maintain about you, if that information is inaccurate.
- Deletion: You have the right to request that we delete certain personal information we have collected from you.
- Opt-Out of Sale or Sharing: You have the right to opt out of the sale of your personal information or sharing of your personal information for cross-context behavioral advertising. You can opt-out of cookie-based selling/sharing by clicking here or broadcasting the Global Privacy Control signal. For more information about how to use the Global Privacy Control signal, please see https://globalprivacycontrol.org/. In addition, you can opt out of other types of selling/sharing as further described in the CCPA Opt-out Page. Your opt-out will be specific to the browser and device you are using and will apply to the website domain on which you submit the request. If you clear your cookies or use a new browser or device to access the site, please submit a new request to re-apply your opt-out choice. Note that even if you opt out of sale or sharing, you may still be served advertisements and receive marketing emails from us and our service providers.
Privacy: Other States
Your rights: If you are a New Jersey, Texas or Virginia resident and you interact with us in an individual or household capacity (and not in a commercial or employment context), subject to exceptions under applicable law, you may have certain choices regarding our use and disclosure of your personal information, as set forth above in ‘Commitment 3: Respecting your rights’ (including the rights to access and data portability, and to correct or delete certain personal information).
In addition, you have the right to opt-out of cookie-based selling/targeted advertising by clicking here or broadcasting the Global Privacy control signal. For more information about how to use the Global Privacy Control signal, please see https://globalprivacycontrol.org/. You can opt-out of other types of selling/targeted advertising as further described in the Opt-out page.
To exercise your rights on behalf of yourself or another individual, please contact us as described in the section headed ‘Contact Us’ below. If you exercise your rights, we may require you to provide certain information to verify your identity (such as your name, email address, phone number and/or address) or the authority of any third person acting on your behalf.
You may appeal our decision with respect to a request you have submitted by contacting us as described in the section headed ‘Contact Us’ below.
To exercise your rights on behalf of yourself or another individual, please contact us as described in the section headed “Contact Us” below. If you exercise your rights, we may require you to provide certain information to verify your identity (such as your name, email address, phone number and/or address) or the authority of any third person acting on your behalf.
No discrimination: If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. This section is available in alternative formats upon request by contacting us as described in the section headed “Contact Us” below.
Personal, family and household clients: In addition, under California Civil Code Section 1798.83, if you are a California resident and your business relationship with us is primarily for personal, family or household purposes, you may request certain data regarding our disclosure, if any, of personal information to third parties for the third parties’ direct marketing purposes. To make such a request, please send an e-mail message to our e-mail address below with “Request for California Privacy Information” in the subject line. You may make such a request up to once per calendar year. If applicable, we will provide you, by e-mail, a list of the categories of personal information disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, along with the third parties’ names and addresses. Please note that not all personal information sharing is covered by Section 1798.83’s requirements.
Additional Canada-Specific Privacy Disclosures
We provide these additional privacy disclosures (hereinafter “Privacy Policy for Canada”) to inform you about our collection, use and disclosure of personal information when individuals (“you”) use our Canadian website and any other properties that link to this Privacy Policy for Canada.
This Privacy Policy for Canada contains additional disclosures required by the Personal Information Protection and Electronic Documents Act and substantially similar provincial privacy laws in Canada. The Privacy Policy for Canada supplements the information contained in this Privacy Policy.
Consent. Where you have agreed to a particular use of your information, we process it strictly on the basis of your consent or as otherwise permitted or required by law. By using our services, you agree to the collection and use of your personal information in accordance with this policy. You may withdraw that consent at any time by contacting us (see contact details below).
Children. The Platforms are not directed at anyone who we know to be under the age of 14, nor do we collect any personal information from anyone who we know to be under the age of 14. If you are under the age of 14, you should not use the Platforms and should not submit any personal information to us.
Cross-jurisdictional Transfers. By providing us with personal information, you acknowledge and agree that your personal information may be transferred to other jurisdictions for processing and storage, namely on servers located across Canada, the United States, the European Economic Area, and Switzerland, where laws regarding the protection of personal information may be less stringent than the laws that apply in your jurisdiction. Further, your personal information may be accessible to law enforcement, national security authorities, and the courts of such jurisdictions. Where necessary to make such transfers, we will comply with our legal and regulatory obligations in relation to the personal information.
Contact for More Information. We have appointed a Data Protection Officer (Canada) who is responsible for overseeing questions in relation to this Privacy Policy for Canada. If you have any questions about this Privacy Policy for Canada, including any requests to exercise your legal rights, please contact the Data Protection Officer (Canada) using the details set out below:
Data Protection Officer (Canada)
Richemont Canada, Inc.
4610 Eastgate Pky
Mississauga ON L4W 3W6
You have the right to make a complaint at any time to the relevant supervisory authority for personal information protection issues. In Canada, you can contact the Office of the Privacy Commissioner of Canada or the relevant provincial privacy commissioner for your province of residence. We would, however, appreciate the chance to address your concerns before you approach the supervisory authority, so please contact us first.
IF YOU HAVE ANY QUESTIONS OR COMMENTS ABOUT THIS PRIVACY POLICY, OR PRIVACY MATTERS GENERALLY, PLEASE CONTACT US AT THE ADDRESS PROVIDED BELOW. YOU CAN ALSO USE THIS ADDRESS IF YOU WISH TO REQUEST ACCESS TO THE PERSONAL INFORMATION WE HOLD ABOUT YOU OR TO UNSUBSCRIBE FROM ANY FURTHER E-MAIL MARKETING COMMUNICATIONS.
IF YOU HAVE ANY QUESTIONS ABOUT THIS PRIVACY POLICY OR THE MANNER IN WHICH YOUR INFORMATION MAY BE PROCESSED, PLEASE CONTACT US AT:
JAMES PURDEY & SONS LIMITED,
DATA PROTECTION,
AUDLEY HOUSE,
57-58 SOUTH AUDLEY STREET,
LONDON
W1K 2ED.
TEL: +44 (0)20 7499 1801
EMAIL: ENQUIRIES@PURDEY.COM